Privacy policy
Certainly! Here's the updated Privacy Policy with the added information regarding your use of customer data for ads optimization, including details about TikTok Pixel, Events API, and other related technologies:
Last Updated: 12/18/2023
This Privacy Policy describes how Caro Brow Bar (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from carobrowbar.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Basic contact details including your name, address, phone number, email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
- Account information including your username, password, security questions.
- Shopping information including the items you view, put in your cart, or add to your wishlist.
- Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect through Cookies
We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Customer Data for Advertising Optimization
We now also use customer data for advertising optimization. We use Maximum, a technology that combines all data-sharing options to optimize ad performance and reach the most relevant customers. This level uses TikTok Pixel, Events API, Advanced Matching, Shopify APIs, and In-App Checkout, and is constantly updated with the latest TikTok technology to share customer information.
Through this system, the following types of data may be shared:
- Events: Add payment info, add to cart, complete payment, initiate checkout, search, view content, complete registration.
- Identifiers: Email, phone number, last name, first name, country or region, city, zip code, state.
- Connections: Data via Order APIs, Data via Customer API.
This data is shared to enhance advertising targeting and improve ad performance across platforms such as TikTok.
How We Use Your Personal Information
- Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, send notifications related to your account, purchases, returns, exchanges, and other transactions.
- Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail. We also use your data to show you advertisements for products or services, both on our Site and on other websites. This may include tailoring the Services and advertising to better match your preferences.
- Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding potential fraudulent or malicious activity.
- Communicating with You: We use your personal information to provide customer support and improve our Services.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see Shopify Cookie Policy. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics, and to better understand user interaction with the Services.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. These circumstances include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners, including Shopify, to provide services and advertise to you.
- When you direct or request us to disclose certain information to third parties, such as to ship products or use social media integrations.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including subpoenas and search warrants), to enforce terms of service, and to protect or defend the Services, our rights, and the rights of others.
We may also share data with third-party ad partners to optimize marketing and reach the most relevant customers, as described in the section above regarding customer data sharing and advertising optimization.
User-Generated Content
The Services may enable you to post product reviews and other user-generated content. Please note that any content you choose to submit to public areas of the Services will be accessible by anyone. We do not control who will have access to the information that you choose to make publicly available.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites.
Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
Security and Retention of Your Information
We use industry-standard security measures to protect your personal information, though no security system is perfect. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce contracts and policies.
Your Rights and Choices
Depending on your jurisdiction, you may have certain rights concerning your personal information, including the right to access, delete, correct, or limit its use.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below.
International Users
Please note that we may transfer, store, and process your personal information outside the country you live in, including the United States.
Contact
If you have any questions about this Privacy Policy or wish to exercise any rights regarding your personal information, please contact us at:
- Phone: (619) 576-8178
- Email: dcarobrowbar@gmail.com
- Address: Caro Brow Bar, 1774 Metro Avenue, 6117, Chula Vista, CA 91915, United States.